Citrus Electronics Essay Example | Topics and Well Written Essays - 500 words

Citrus Electronics - Essay Example Product delivery entails getting the products to the various customers. This calls for the creation of distribution channels that provide an orderly way of getting the products to various target customers. Delivery and distribution channels provide logistics, transactional efficiency, and facilitate customer satisfaction after they receive their purchases (Ross, 2004). Creation of a local dealer network is necessary for customers who require personalized services from Citrus Electronics as it saves time and costs for both the company and the customer. Selling directly to customers through an e-commerce website and use of a shipment programme can also be used. Developing a specialized sales team that deals directly with customers will establish preferred delivery systems thus enhance customer satisfaction. At the end of sales and purchasing processes, the relationship between the customer and Citrus Electronics is barely over. This is because functions such as repair and maintenance need to be provided by the company for a while longer. As a young company, Citrus Electronics should regard after-sales service as a significant element of enhancing the customer’s trust in the company’s products. As a way of improving after-sales services, company technicians and experts should be available to the customers whenever needed even if it means they have to travel long distances.